5 Benefits Of Augmented Reality In E-Commerce
AR, which has quickly become a part of our lives, has also become one of the most important tools of e-commerce. The biggest reason e-commerce uses this technology is that it offers users a more comfortable shopping experience from their homes. This means more sales in e-commerce but AR marketing means more than increasing sales in e-commerce. Let’s look at 5 other benefits of augmented reality in e-commerce.
Your Customers Want AR
As per recent data of Statista, by 2024 there will be an estimated 1.7 billion mobile augmented reality (AR) users worldwide, a rise of 1.5 billion from the 200 million seen in 2015. In 2022, there will be an estimated 1.1 billion mobile AR users worldwide. The biggest reason behind this data is that people are so eager to use this technology. A recent conducted survey showed that 61% of shoppers prefer to shop at stores that offer AR and 71% of shoppers would shop more often if AR is offered. 70% of consumers believe that augmented reality will benefit them. People are eager to try AR-enabled items so offer your customers the technology they demand to stand out in the market.
#1 Raise Your Brand Image
According to a report from Mobile Marketer, 1% of retailers say they are using AR but according to windstream 32% of retailers plan to utilize AR within 3 years. Although companies are trying to adapt to AR technology quickly, we are still at the very beginning of this adaptation. Therefore, being one of the leading companies using this technology makes it possible to stand out in the market. 40% of buyers said they would pay more for a product that they could personalize via augmented reality. Thanks to AR, your customers have the opportunity to try the products they want, even if they are not available in your stock at the moment. With these opportunities you offer, your customers’ trust in your brand and your products increases.
#2 Increase customer satisfaction both in and off store
The use of AR makes the product experience of your customers better in the digital environment. This is a known fact, but another advantage of AR that is not known to everyone is that it also increases the experience in-store. In Japan, 66% of customers prefer offline retailers to offer augmented reality experiences. Since 2009, AR has been included into the in-store shopping experience in Japan. Consumers can enjoy an enhanced shopping experience with AR by superimposing additional product information onto the retail location. It is possible to increase the in-store experience of your customers by making the AR displays you have for e-commerce available in your stores.
AR makes your customers feel like you’re thinking of them more and they think you’re making them enjoy their shopping. Your customers, who have more knowledge and experience about the products, will happily leave both your in and off stores.
#3 “Try Before You Buy”
Manufacturers and suppliers use the “try before you buy” strategy to properly promote their products and provide further information to potential buyers. Nobody wants to throw money away. As a result, before purchasing something, your customers must gather as much information as possible. They use all the information to buy the proper goods, including detailed product information, photographs, and customer feedback. With Augmented Reality (AR) and 3D displays, finding the appropriate product in online shopping has never been easier. Before purchasing a product, your customers may see it in its true proportions, get more accurate information about its color and texture, and even set it in a room. It’s well known how powerful the “try before you buy” method has traditionally been. Now, moving this method to digital with AR also solves the problem of product uncertainty in e-commerce.
#4 Get rid of return costs
According to the National Retail Federation, the percentage of online product returns ranged from 15% to 30%, compared to 8% for all US item sales. To put it another way, consumers do not find the goods fit for their needs and choose to return it when they come across it, not because the product is defective, but because they lack sufficient information about the product they purchased. Providing your customers with the opportunity to try your products with AR and allowing them to have more information about the products will significantly reduce the rate of your customers returning your products. In this way, you will get rid of return costs. Doing e-commerce with an AR display will allow you to reduce your shipping, cost of staff responsible for the process of returning the product, and repackaging the product.
#5 Reach more customers
67 percent of media agency executives want more AR and VR commercials blended into digital marketing campaigns to boost consumer engagement. The interactive nature of AR/VR commercials, according to 49% of these executives, will assist combat adblocking. (Vibrant) This shows that advertising agencies see AR as the new method of bringing producers and consumers together in the digital environment. We discussed how excited people are to use augmented reality technologies. Only people that desire to use this technology can become potential consumers for you.
How to start?
According to a report by Mobile Marketer, 52% of merchants indicated they were not ready to start embracing AR and other new technology. The photogrammetry, 3D modeling, and photography required for all of a retailer’s inventory can be a significant job for most. Working with the right partner is the most important step to complete this process in the easiest way possible. With the right plan, you can start using AR in e-commerce at lower costs and faster. AR technology is now accessible to companies of all sizes.
AR E-Commerce uses its own infrastructure to provide its users with high-quality AR demonstrations. You can contact us to have an AR with AR E-Commerce. Let our expert team prepare the right plan for you. Own this technology and increase your brand visibility, reach more customers, and reduce your costs. And start enjoying all the benefits of AR.
